US Ingredient Trends in Beauty and Personal Care Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the US Ingredient Trends in Beauty and Personal Care market including the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Although the natural movement continues to shape the industry, increased demand for sustainability, transparency, ethical sourcing and efficacy in products will lead more brands to rely on synthetic and engineered ingredients as a way to harvest natural in a viable manner. Heightened concerns over health and safety due to the COVID-19 pandemic are leading more consumers to demand that brands provide detailed information regarding ingredient sourcing and the production process to ensure products are clean, safe and healthy.
Written by Olivia Guinaugh, a leading analyst in the Home & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The unprecedented arrival of COVID-19 is accelerating demand for clean products. This will impact not only beauty categories but also highly functional personal care categories, suggesting that brands within these categories will need to tap into clean beauty sooner than they anticipated. A stronger focus on health and safety is also leading to increased scrutiny over ingredients used in products. As a result, consumers will expect brands to be transparent about ingredient sourcing and the production process to ensure products are clean and safe
Olivia Guinaugh
Home & Personal Care Analyst
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