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Set your business apart with a better understanding of your audience. Explore Mintel’s market insights and navigate the evolving landscape of consumers.
Discover MoreNow that Germany is out of the woods when it comes to pandemic-related restrictions, German consumers have more incentives to colour their hair as they return to socialising opportunities and the office. However, brands need to watch out for consumers trading down as financial pressures continue.
Women continue to become more familiar and comfortable with understanding how to manage their symptoms from their current life stage as a result of more education and social destigmatisation. Brands have an opportunity to assist with continued education.
The partly non-discretionary nature of the nursery and baby equipment category means the market has remained resilient throughout the cost-of-living crisis. However, value is at the forefront of consumers’ minds, with many shifting to the second-hand market.
In North America, ethical claims are growing in chocolate confectionery launches. While, in Europe, brands are formulating dairy-free milk chocolates to meet consumer demands for animal-free options.
The wellness travel market continues to show incredibly strong growth potential. Nevertheless, consumers’ interest in health and wellness holidays has decreased as their expensive image has deterred some travellers.
Pizza has near-universal appeal in Germany. While price rises have caused a third of Germans to cut down on retail pizza, love of Italian food and convenience ensures that the Germany pizza market remains steady.
Four out of five consumers drank bottled water in the past three months. Concerns over tap water safety and the need for emergency supplies are some of the reasons bottled water is poised for success over the next few years.
Price has become more central to consumer decision making, meaning greater temptation for consumers to trade down to own-labels. Even leading brands are having to deal with the threat from products with a cheaper price tag.
Appetite for fragrances is strong thanks to the global fragrance market position as an affordable luxury. Uncover important industry innovations expected across the global fragrance market over the next five years.