US Gen Z: Online Shopping Behaviours Market Report 2021
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This report provides comprehensive and current information and analysis of the Gen Z online shopping behaviors market including Gen Z online shopping behaviors market size, anticipated market forecast, relevant market segmentation, and industry trends for the Gen Z online shopping behaviors market in the US.
Generation Z is one of the most important groups for brands to connect with in the coming years, especially as they are only just starting to establish their online shopping behaviors. Having grown up as digital natives, they already expect efficient and flexible online shopping options, as well as for brands to meet them where they are.
Gen Z will make up a larger portion of the US adult population in the coming years, growing 6.8% between 2016 and 2026. This generation also has a large Hispanic and black population, meaning that diversity and equality initiatives will continue to be a major concern for them, as well as sustainability.
With over half of Gen Z currently being teenagers, brands have the opportunity to engage with them early on in order to establish trust into their adulthood. Personalized services, as well as DEI initiatives and establishing welcoming communities are key ways to build up a positive image among this demographic.
Read on to discover more details or take a look at all of our US Retail market research.
Brands: Poshmark, Aerie, Nike, Amaro, Amazon, Burger King, Pacsun, American Eagle, Gucci, Bankrate, Freddie Mac, Klarna, Apple Pay, Puma, TikTok, Levi’s, Kohl’s, McDonald’s, Instacart, Walmart, Dove, .
Written by Katie Yackey, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current Gen Z online shopping habits and add expert context to the numbers.
Generation Z is a large, and growing, consumer group looking to wield their spending power to make change. With already over $140 billion in spending capabilities, Gen Z is a generation that knows what it wants and isn’t afraid to tell brands and retailers how to meet their needs. Diversity, equity, inclusion and sustainability will be key areas of focus for this generation as they look to make change for underserved communities and promote a healthy environment for the generations to follow them. Moving forward, digital tools and social media will be key components in allowing Gen Z to engage with brands, learn about their values, and enjoy the personal, seamless, and convenient shopping experiences they crave.
Katie Yackey
Retail & eCommerce Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.