UK COVID-19 and Travel: A Year On Market Report 2021
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The UK COVID-19 And Travel: A Year On report identifies consumer attitudes towards booking behaviour, holidays, and long-term travel trends in the UK. The Market report covers the market size, market forecast, market segmentation, industry trends and the effect of the COVID-19 pandemic on the Travel market in the UK.
Current Market Landscape
The national and international lockdowns from the COVID-19 pandemic saw holiday plans cancelled overnight, forcing many holidaymakers to remain in their houses for the majority of the year. This has increased the appeal of holidays for many consumers, looking to make up for lost time and reconnect with friends and family.
The restrictions throughout 2020 and into 2021 has seen people wanting to take the holiday they have always dreamt of, such as a round-the-world trip. However, due to the ongoing uncertainty about the lifting of international travel restrictions, staycations have started to feel like a much safer option. Confidence in international travel will take time to full recover, with the value of domestic holidays expected to reach record highs over the next two years.
Future Market Trends in Travel
The speed of the recovery of the holiday market will be heavily dependent upon when and to what extent overseas travel restrictions are relaxed. The continuation of enforced testing and quarantine measures remains a significant barrier for many, as well as potential emergency of new vaccine-resistant strains of COVID-19 which would make governments more hesitant to allow non-essential travel to or from the affected regions.
When restrictions are relaxed, reconnecting with family and friends will be a key travel motivation. The vaccine rollouts throughout 2021 will make travellers feel more comfortable about returning to popular or busy holiday destinations, providing optimism for hard-hit segments such as cruises, group tours, and city breaks.
Holidaymakers in healthy financial situations will be looking to treat themselves by choosing more luxurious options than they usually do. However, nature-based and coastal breaks also have high growth potential, with many consumers opting for quieter areas to visit.
Read on to discover more details or take a look at all of our UK Holidays and Travel market research.
Brands: Kuoni, Abercrombie & Kent, P&O Cruises, Club Med, Spotify.
Written by Marloes-De-Vries, a leading analyst in the Travel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Ongoing uncertainty about the lifting of international travel restrictions will see more consumers opt for staycations, with an unprecedented number of travellers planning a holiday in the UK’s countryside. Consumers who are still interested in holidaying overseas in the near future show a willingness to splash out on these trips. As a result, luxury holidays will be a more popular option in 2021, while more travellers will be looking to take a once-in-a-lifetime holiday once the threat of COVID-19 is very low.
Marloes-De-Vries
Associate Director – Travel
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.