UK Seasonal Shopping (Autumn/Winter) Market Report 2021
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The UK Seasonal Shopping (Autumn/Winter) report identifies consumer attitudes towards winter shopping, holiday shopping, winter wear market size, gift purchasing, and event spending in the UK. The Market report covers the market size, market forecast, market segmentation and industry trends for the Winter Shopping market and Holiday Shopping market in the UK.
Current Market Landscape
The impact of the COVID-19 pandemic and the related lockdowns has had a clear impact on all seasonal events, leading to a significant drop in spending levels in the shopping market. Historically all of these events have been store-oriented and lockdowns have forced shoppers to move online. Despite this, it is encouraging to see that purchasing levels have remained resilient for most autumn and winter seasonal events, with households taking the opportunity to spend time with family and friends.
Bonfire Night and Halloween held up well in 2020 despite COVID-19 restrictions on gatherings and household mixing. This boost to purchasing for seasonal events has given retailers plenty of scope to capture spend from consumers who want a reason to celebrate and treat family and friends. This report also covers Shopping Market Segmentation in the Winter Shopping Market and Holiday Shopping Market.
Future Market Trends in Breakfast Cereals
Seasonal events are particularly sensitive to macroeconomic factors. As such, we expect to see consumers holding back on discretionary spending as the impact of the COVID-19 recession lingers on and Brexit adds further uncertainty to levels of consumer confidence.
The sudden push to online purchasing of gifts and products throughout the pandemic has allowed smaller online players to stand out. Personalisation has been a key theme across events and online players are well placed to cater to this. However, consumers enjoy the store experience during these seasonal events and retailers on the high street capitalise on impulse purchasing, while this habit may be more difficult for online players to capture.
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Seasonal Events: Halloween, Bonfire Night, Valentine’s Day, Back-to-School. (Christmas and Black Friday mainly excluded)
Brands: Clarks, Mars, Gail’s, HelloFresh, Not On The High Street, Moonpig, Morrisons, Asda, Sainsbury’s, Rubie’s, Disney, Interflora, Lush, M&S, Etsy, Sports Direct, Beavertown Brewery, Swizzles, MaskClub.
This report, written by Emily Viberg, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The pandemic did not deter celebrations for the autumn/winter seasonal events with spending resilient across all events – albeit significantly down on the year before. Uncertainty ahead of a new term eclipsed Back-to-School spending with some parents focusing on supporting remote learning. Despite Halloween trick-or-treating being banned, shoppers found ways to celebrate with confectionery and fancy dress topping the shopping list while Bonfire Night spending held up well as consumers took the opportunity to spend time with family and friends in the household. Valentine’s Day celebrations moved indoors as people found new ways to celebrate the day with loved ones.
Emily Viberg
Retail Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.