UK National Newspapers (Including Impact of COVID-19) Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the UK National Newspapers market, including the behaviours, preferences and habits of the consumer.
While the COVID-19 pandemic saw a 15% decline in print circulation for national newspapers, the sector has also seen an increased online subscriber readership. With increasing tension between newspaper publishers and tech giants supplying news, readers are increasingly looking for quality and reliable sources for their news.
The pandemic has allowed newspapers to reassert their importance in supplying accurate news, with 60% of readers being satisfied with their coverage of the COVID-19 crisis. Despite ad revenue initially decreasing, online readership has been boosted across the pandemic, with 1 in 10 reading online newspapers more. However, as economic hardships begin to be felt more strongly heading out of the pandemic, online subscriptions are expected to fall as people cut back on spending.
The increasing interest in online readership, as well as expansions into radio and TV will help newpapers to boost their engagement across age groups. While online subscription models similar to Netflix is a flawed concept, there are potentials for innovation into other forms of media subscription.
Read on to discover more details or take a look at all of our UK Media, Books and Stationary market research.
Newspapers: Daily Mirror, Daily Star, Daily Record, The Sun, The Sun on Sunday, Daily Star Sunday, Sunday People, Sunday Mail, Sunday Mirror, Daily Mail, Daily Express, The Mail on Sunday, Sunday Express, The Sunday Post, The Daily Telegraph, Financial Times, The Guardian, The Independent, i, The Times, Independent on Sunday, The Observer, The Sunday Telegraph, The Sunday Times, iWeekend.
Online News Sources: BBC News, Sky News, Mail Online, HuffPost, Mirror Online.
Newspaper Advertisers: News UK & Ireland, Dmg Media, Property News, Raconteur Media, Guardian News & Media, Mediaplanet, Telegraph Newspapers, Reach Plc, Express Newspapers, Financial Times Group.
Written by Rebecca McGrath, a leading analyst in the Media sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While the pandemic has been very difficult for the market, reliable reporting throughout the crisis has enabled national newspapers to reassert their importance to a society bombarded with fake news. As print continues to decline in importance, publishers are exploring more opportunities across media sectors, including social media, radio and TV, further broadening the concept of what a newspaper can offer.
Rebecca McGrath
Senior Media Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.