US Key Elements of eCommerce Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the key elements in ecommerce in the U.S, including the behaviours, preferences and habits of the consumer.
The pandemic spurred on consumers’ adoption of online shopping, with growth rates over 30% in 2020. Consumers gravitated to online shopping as a vast majority tried to avoid in-store shopping as much as they could during the year.
The key elements of ecommerce discussed throughout this report evolved from trends in consumer behavior and retailer offerings within the ecommerce market. Brands and retailers that want to build strong relationships with consumers and provide them with an enjoyable online experience can leverage these elements and the opportunities within. Each of the four elements play a different role during the shopping journey, but together, they craft an engaging and elevated ecommerce journey.
Elements discussed in depth: Convenience, seamless shopping, personalization, emerging technology and more.
Written by Katie Yackey, a leading analyst in the Ecommerce sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As consumers continue to do more shopping online, each of the key elements of ecommerce will play increasingly larger roles. These elements construct an elevated and enjoyable experience for consumers, helping them find products fit for their needs and feel connected to brands as they shop online. Brands can leverage these components to build bridges to meet consumers where they are and give them the experiences they crave. As they do so, they can foster relationships with consumers, keep them engaged and involved throughout their entire path to purchase.
Katie Yackey
Ecommerce Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.