US Full Service Restaurants Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of U.S Full Service Restaurants market including the behaviors, preferences and habits of the consumer.
COVID-19 has disproportionately impacted the full-service restaurant segment due to rolling dine-in bans and more limited off-premise options and higher price points compared to the limitedservice segment. As a result, recovering to prepandemic sales levels will take some time. The biggest opportunities to improve sales lie in creating value through convenience, safety, and experience. This means curating unique off-premise offerings (ie takeout, delivery), expanding beyond core dayparts, and ensuring an enjoyable and safe dining experience both on premise and off. Targeting current full-service restaurant diners will be vital to future success as they remain an engaged group, despite the pandemic’s negative effects.
Read on to discover more details or take a look at all of our U.S Food and U.S Drinks market research.
Definitions used: Family midscale restaurants, casual dining restaurants, fine dining restaurants.
Brands featured: Commanders Palace, Momotaro’s, Cooper’s Hawk, Cracker Barrel and more.
Written by Emma Allmann, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Full-service restaurants are certainly feeling the effects of COVID-19 more intensely than their limited-service counterparts, but that does not mean they’re down for the count. Current full-service patrons are highly engaged meaning operators have a prime opportunity to reach them with exciting on- and off-premise experiences. Restaurants will need to make diners feel safe as many diners are still hesitant when it comes to restaurant spending and their comfort level in dining on premise.
Emma Allmann
Junior Foodservice Analyst
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