What America Eats Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of What America Eats in 2021 including the behaviours, preferences and habits of the consumer.
Two thirds of US adults identify with putting “a lot of thought” into what they eat. While taste and freshness continue to lead as food and drink choice drivers, opportunity exists for brands to help shoppers meet financial and health goals – the two factors vying for the third most important choice driver. The stresses of COVID-19 resulted in consumers identifying food as a source of comfort from which they’ve sought both indulgence and convenience. It also resulted in a disruption of food and drink habits and opened up space in shopping carts and pantries, allowing opportunity for brands to edge in on market leaders.
Brands featured: Outstanding Foods, Carrington Farms, Pirq, Birch Benders, Brooklyn Born Chocolate, Duncan Hines and many more.
Written by Beth Bloom, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
COVID-19 brightened the spotlight on food’s role in consumers’ lives. 67% of US adults put a lot of thought into what they eat, and 26% have turned to food and drink for comfort more often due to the pandemic. It also disrupted habits and behaviors in a way that leaves consumers up for grabs for brands who can meet fundamental needs of good taste, quality, convenience, value, health, and enjoyment/experience.
Beth Bloom
Associate Director – Food & Drink
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.