US Black Consumers’ Health and Wellness Market Report 2021
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This report provides comprehensive and current information and analysis of the Black health and wellness market including Black health and wellness market size, anticipated market forecast, relevant market segmentation, how to engage the Black consumer, and industry trends for the Black health and wellness market in the US.
Most Black adults try to live a healthy lifestyle by focusing on their physical and mental wellness, the latter of which is increasingly important as they recognize the need to maintain their overall health. COVID-19 has shined a light on Black consumer health disparities – notably their fragile trust of the healthcare industry and lack of information and advice tailored to their needs.
Black consumers are willing to access a variety of health resources to deliver treatment options, which creates an opportunity for the industry to reach this consumer where they are to deepen engagement and foster greater trust.
This report, written by Toya Mitchell, a leading analyst in the Multicultural sector, delivers in-depth commentary and analysis on black consumers health and wellness to highlight current trends and add expert context to the numbers.
Black consumers recognize the importance of living a healthy lifestyle and seek information to maintain or improve their physical and mental wellbeing. This group regularly engages their personal physician for information and treatment options; however, most do not believe that available healthcare information is relevant to their needs, which sows confusion and distrust of healthcare professionals.
Toya Mitchell
Senior Multicultural Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.