Canada Staying Informed: How you Get the News Market Report 2021
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“The news industry is incredibly unique in Canada. It is centuries old and used by almost every consumer on a daily basis – yet many of its companies are now struggling to remain financially viable. Digital tech has been particularly disruptive to the industry, making it easier for consumers to get the news but upending the revenue models organizations have relied on in the past.
The evolution of this industry has been accelerated by the COVID-19 pandemic. Digital tech’s role has increased while consumers have re-considered their priorities and the topics they want to follow. News organizations need to plan for a future driven by digital content, devices and a demand for content around the clock.”
– Scott Stewart, Senior Tech & Media Research Analyst
This report covers the following issues:
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.