Theory to open store in Covent Garden
Source: Mintel 24-11-2022

UK 24-11-2022

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Theory will open another store in Covent Garden next spring. Following the debut of two stores in key London locations this year, this move aims to further Theory’s UK expansion plans. The store will offer both womenswear and menswear and, as the one at Regent Street, will sit alongside Uniqlo.

Theory was able to “successfully expand its customer base by offering comfortable, highly finished lightweight clothing and strategically expanding products with revised price lines”.