Europe Beauty and Personal Care Retailing Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of European Beauty and Personal Care Retailing market including the behaviours, preferences and habits of the consumer.
This in-depth report comprises over 300 pages of rich and detailed statistics and information.
Douglas, a perfumery business, is the largest German player that isn’t a drugstore. In recent years, Douglas’ e-commerce turnover has grown by 35% on an annual basis, approaching the €1 billion sales mark. Its increased online competence has allowed the company to actively adapt and respond to the COVID-19 pandemic with Douglas enhancing its digital offer thanks to increased investment and expansion of its IT workforce. Douglas plans to integrate its online offer, marketplace and stores into a data-based beauty platform which will be expanded across Europe. Mintel’s consumer research found that 30% of German consumers shopped for BPC products online in October 2020, an increase of nine percentage points compared to 2019. Retailers need to carefully consider their multi-channel strategies.
In the UK, A.S. Watson-owned low-cost beauty and personal care retail brands, Superdrug and Savers, outperformed market leader Boots in 2019. Boots blamed challenging high street conditions for its weak performance. In January 2020 Boots announced plans to shut around 200 stores. The store closures would focus on local pharmacy branches in areas where it has other stores nearby. While most of Boots’ stores remained open during COVID-19 lockdowns, its in-store beauty and fragrance counters were closed as part of the government’s measures to shut down all non-essential services on high streets to help reduce the spread of the virus. Total sales have continued to fall over the past 12 months, but online sales have performed strongly, thanks in part to new in-store and online video consultations with sales advisors, driving ecommerce revenue.
In Italy, Acqua & Sapone, the market leader, was perhaps the most exposed to the impact of the COVID-19 outbreak of 2020 due to the fact that it has a relatively small online transactional presence and still does not have a site across the whole business in early 2021 (although one member company, Rome-based Gruppo SDA, does offer online shopping in five regions – Lazio, Sardinia, Valle d’Aosta, Liguria and Piedmonte). The company continues to open new physical stores and is attempting to differentiate its brand as one able to give advice with the strapline ‘i consigli degli specialista’ (the advice of the specialist). It has four new stores opening in 2021 in San Giuliano Milanese, Montichiari, Seregno and Bust Garolfo.
Brands included: Sephora, Yves Rocher, Marionnaud Paris, Kiko Milano, Nocibé, Bottega Verde, Douglas, Acqua & Sapone, The Body Shop, Lush, Maremor, Clarel, Druni, Fund Grube, Boots, Superdrug, Tesco and many more across different countries.
Written by Utku Tansel, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
With stores deemed non-essential closed in order to curb the spread of COVID-19, many brands and retailers saw their overall sales fall in 2020. There was growth in online sales but this could not offset the loss of trade in bricks-and-mortar outlets. We expect the most successful retailers will be those that ensure they stay in tune with what consumers want, especially when it comes to digitisation, innovation, hygiene & safety and sustainability.
Utku Tansel
European Retail Analyst
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