France Online Retailing Market Report 2022
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Report Summary
“The last couple of years have seen the already well-developed French e-commerce market evolve further, with the expansion of marketplaces, growing share of mobile commerce and the development of rapid delivery and new services all driving growth. Amazon is extending its lead, but it faces significant challenges in France and is considerably less popular than in most other countries. As conditions return to a post-pandemic normality, those online retailers that responded well to the lockdown challenges are in a good position to recover and retain many of their new online customers”
– Natalie Macmillan, Senior European Retail Analyst, August 2022
This Report will look at the following areas:
- The impact of COVID-19 on the online retailing sector and how it is recovering from this
- The impact of rising living costs on French consumers and how this is affecting the online retailing sector
- The winners and losers in the online retailing sector as we emerge into the post-COVID recovery phase
- How people shop online and which channels and retailers they use
- Attitudes towards different aspects of online retailing.
Table of Contents
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Overview
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- Key issues covered in this Report
- Market context
- Areas covered in this Report
- Market definition
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Executive summary
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- The five-year outlook for online retailing
- Figure 1: Online retailing outlook, 2022-27
- The market
- Online spending is stabilising after bumper growth in 2020
- Figure 2: France: estimated online spending and forecast (including VAT), 2017-25
- Prospects for online retailing are mixed
- The consumer
- More are shopping online
- Figure 3: France: demographics of online shoppers, 2022 vs 2019
- Frequency has returned to pre-pandemic levels
- Figure 4: France: frequency of online shopping, 2020-22
- Shoppers are returning to stores
- Figure 5: France: types of retailers shopped with online, 2019-22
- Attitudes to shopping online
- Choice and availability are the main benefits of shopping online
- The importance of rapid delivery is growing
- Localism is transferring online
- Online retailers must minimise their impact on the environment
- Huge potential in second-hand
- Figure 6: France: attitudes towards shopping online, 2022
- Companies and brands
- Amazon leads, but has its challenges
- Local operators are strong
- Marketplaces are driving growth
- Figure 7: France: leading online retailers’ estimated shares of all online spending, 2021
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Issues & insights
- How can online retailers react to the cost of living crisis?
- Price and payment options
- Schemes that reward loyalty
- The circular economy
- Move beyond price towards value
- The influence of the conscious consumer on online retail
- How can online retailers react to the cost of living crisis?
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Market size and performance
- The pandemic accelerated growth in online spending
- 2021 has seen a stabilisation and embedding of new habits
- The cost of living will hold back growth
- Opportunities lie with increased confidence in shopping online
- Figure 8: France: estimated online spending (including VAT), 2017-25
- Market segmentation/what they buy online
- Figure 9: France: where consumers are shopping, 2022
- The pandemic accelerated growth in online spending
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Economic market drivers
- The conflict in Ukraine has shocked the French economy
- Inflation is rising despite the government’s shield on energy price rises
- Figure 10: France: key economic projections, % annual change, 2019-24
- Lower purchasing power is holding back consumer spending
- Figure 11: France: changes in household consumption and purchasing power, 2019-24
- Employment has been resilient
- Consumer confidence has slipped from its recent high point
- Figure 12: France: trends in levels of consumer confidence*, 2020-22
- People are increasingly worried about the cost of living
- Figure 13: France: consumer concerns about household finances, 2022
- The conflict in Ukraine will hurt French consumers
- Figure 14: France: expected changes to behaviours as a result of rising prices, 2022
- The conflict in Ukraine has shocked the French economy
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Technology market drivers
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- Smartphone ownership has increased to over 90%
- Figure 15: France: personal ownership of technology, 2021-22
- Shopping online with a smartphone has reached 59%
- Figure 16: France: smartphone activities, 2021-22
- Price and cost issues are key motivators for shopping online
- Figure 17: France: important factors when shopping online, 2022
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- Figure 18: France: important factors when shopping online, by age and income, 2022
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Who shops online and how
- Over 90% shop online
- Figure 19: France: demographics of online shoppers, 2019-22
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- Figure 20: France: demographics of online shoppers, 2022 vs 2019
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- Figure 21: France: changes in online shopping over the last year, 2022
- Frequency has returned to pre-pandemic levels
- Figure 22: France: frequency of online shopping, 2020-22
- Over 90% shop online
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Products purchased online
- All categories are seeing a decline in numbers shopping
- Figure 23: France: products purchased online in the past year, 2019-22
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- Figure 24: France: products purchased online in the past year, by age, 2022
- All categories are seeing a decline in numbers shopping
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Where they shop online
- Loyalty boosted store-based retailers during the pandemic
- Shoppers are returning to stores
- Figure 25: France: types of retailers shopped with online, 2019-22
- Amazon extends its lead despite negative sentiment
- Figure 26: Online-only retailers shopped with in the past 12 months, 2021-22
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- Figure 27: France: store-based retailers shopped with online in the past year, 2021-22
- Retailer demographics
- Figure 28: France: demographics of retailers shopped with online in the past year, 2022
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- Figure 29: France: gender demographics of retailers shopped with online in the past year, 2022
- Loyalty boosted store-based retailers during the pandemic
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Attitudes to shopping online
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- Choice and availability are the main benefits to shopping online
- Figure 30: France: attitudes towards shopping online, 2022
- The importance of rapid delivery is growing
- Localism transferring online
- Reducing the environmental impact of online shopping
- Reducing plastic
- Developing a second-hand offer
- Government is intervening to support online retail
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Companies and brands
- An overview
- The grocery sector
- Live shopping is evolving
- Marketplaces are driving growth
- Localism transferring online
- Diversification into services
- The circular economy is influencing modes of shopping
- Figure 31: France: leading online retailers by sales (excluding VAT), 2017-21
- An overview
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Market shares
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- Figure 32: France: leading online retailers’ estimated shares of all online spending, 2017-21
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Appendix – Data sources, consumer research methodology and abbreviations
- Abbreviations
- Consumer research methodology
- Data sources
- INSTITUT NATIONALE DE LA STATISTIQUE ET DES ÉTUDES ÉCONOMIQUES (INSEE)
- EUROSTAT – Luxembourg
- FEVAD – La Fédération du e-commerce et de la vente à distance – Paris
- EDITIONS DAUVERS – Rennes
- Abbreviations
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Consumer
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Data
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*databooks not available with UK B2B Industry reports.
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