UK Supermarkets Market Report 2023
£ 2,195 (Excl.Tax)
Description
Stay ahead of the curve and secure future growth for your business with Mintel’s UK Supermarkets Market Report 2023. The full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours impacting the UK supermarket industry. Get a 360° view of the market, including market size, share and forecasted growth.
A selection of key insights analysed in the full report is detailed below.
Key Issues Covered in this Report
- The impact of the cost of living on the UK grocery sector and supermarket shopping.
- Analysis and forecast of the size of the UK grocery and supermarket sector for the next five years.
- Market share, customer profile and innovations of the leading players within the grocery sector.
- Consumer shopping behaviour for groceries, including format and retailers shopped.
- Trends in branded versus private label purchasing and attitudes towards shopping private label.
- Services used at supermarkets and key developments in this area.
UK Supermarket Industry – Current Landscape
Rising inflation in 2023 caused consumers to cut back, with the UK grocery sector seeing a significant period of decline in volume sales. Customers have prioritised cutting budgets and this has given opportunities to value retailers and ranges, with further market share gains for discount retailers and an uptick in value private label products. Growth is forecast in 2024, and the market will see steady, albeit unspectacular growth through the next five years to 2028.
- UK grocery retail market size: Total grocery retail sales reached an estimated £217.2 billion in 2023, and are forecast to reach £241.3 billion in 2028.
UK Supermarkets – Market Trends and Opportunities
Keep banging the value drum
Consumer financial confidence is improving but it remains fragile. Entering a third year of financial pressure means shoppers are also looking for ways to break the monotony. There is greater scope for fun, light-hearted communication, in-store activations and product launches. Retailers should look to provide escapism and not confirmation of a still difficult backdrop.
Premium ranges critical for retention
Discounters have seen an increase in shoppers over the past two years, however if they are to retain these shoppers they will need to act to stop shoppers trading up once the economy recovers. Investing further in premium ranges will help. Tapping into meal occasions will be crucial. Premium ranges can make in-home events that bit more special, and there will be more consumers willing to spend more on this basis in 2024.
Purchase the full report for more analysis of market dynamics, consumer insights, and key metrics for the leading retailers. Readers of this report may also be interested in Mintel’s UK Online Grocery Retailing Market Report 2023.
Additional Features Included with Your Purchase
- Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
- Consumer Confidence Tracker: Our Trackers paint the picture of the economic confidence and major concerns of up to 40 different demographics, tracking changes in attitudes over time.
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- Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.
Expert Analysis from a Retail Specialist
This report, written by Nick Carroll, a leading Retail industry analyst, delivers in-depth commentary and analysis to highlight current trends in the UK Supermarkets Industry and add expert context to the numbers.
A fragile recovery in confidence will mean more opportunities for grocers in 2024 and for volume growth to return, but for most consumers value will be critical.
Nick Carroll
Category Director – Retail Insight
Table of Contents
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- Key issues covered in this Report
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Executive Summary
- Opportunities for the grocery retail sector
- Market dynamics and outlook
- Graph 1: annual % change on consumer spending in food and beverages, value and volume, 2018-23
- Graph 2: all grocery retail sales (including VAT), market size and growth, 2018-23
- Graph 3: estimated share of total grocery retail sales, by format/channel, 2013-23
- What consumers want and why
- Graph 4: responsibility for grocery shopping, by age and gender, 2023
- Graph 5: frequency of grocery shopping, 2020-2023
- Graph 6: store format where the most is spent in a typical month, 2017-23
- Graph 7: leading grocery retailers shopped with in a typical month, 2020-2023
- Graph 8: change in private and branded product purchasing in the past year, 2023
- Graph 9: factors which would encourage shoppers to choose a own-label food/non-alcoholic product over a brand version, 2023
- Graph 10: services used when shopping in supermarkets in the past 12 months, 2023
- Retailer activity
- Graph 11: estimated market share of top 10 grocery retailers, 2023
- Graph 12: select grocery retailers, brand awareness, 2023
- Graph 13: attitudes towards and usage of leading grocery retailers, 2023
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Market Dynamics
- Consumer spending on food and drink
- Graph 14: annual % change on consumer spending in food, value and volume, and inflation, 2018-23
- Graph 15: breakdown of consumer spending on food, by volume, 2021-23
- Graph 16: annual % change in consumer spending on non-alcoholic beverages, value and volume, and inflation, 2018-23
- Graph 17: annual % change in consumer spending on alcoholic beverages, value and volume, and inflation, 2018-23
- Graph 18: breakdown of spending, by volume, in the alcoholic drinks category, 2021-23
- Market size
- Graph 19: all grocery retail sales (including VAT), market size and growth, 2018-23
- Graph 20: all grocery retail sales, annual value and volume change, 2022-23
- Graph 21: estimated supermarket retail sales (including VAT), market size and growth, 2018-23
- Market forecast
- Channels of distribution
- Graph 22: estimated share of total grocery retail sales, by format/channel, 2013-23
- Macro-economic factors
- Graph 23: GDP, 2021-2023
- Graph 24: CPI inflation rate, 2021-23
- Graph 25: inflation, core in-home and out-of-home food and drink categories, 2022-23
- Graph 26: The financial wellbeing index, 2016-23
- Graph 27: The financial confidence index, 2016-23
- Graph 28: “How do you think the following will change over the next year?”, 2023
- Graph 29: historical and projected population size, 2010-2030
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What Consumers Want and Why
- How consumers shop for groceries
- Graph 30: responsibility for grocery shopping, by age and gender, 2023
- Graph 31: how grocery shoppers typically shop, by working location, 2023
- Graph 32: household grocery shopping habits, 2019-23
- Graph 33: frequency of grocery shopping, 2020-2023
- Format shopped with
- Graph 34: store format where the most is spent in a typical month, 2017-23
- Graph 35: grocery format where the most is spent in a typical month, by household income, 2023
- Graph 36: format where the most is spent, by parental status and age of children, 2023
- Retailers shopped with
- Graph 37: leading grocery retailers shopped with in a typical month, 2020-2023
- Graph 38: grocery retailers shopped with in a typical month, by primary and secondary use, 2023
- Graph 39: repertoire of grocery retailers shopped with in a typical month in conjunction with the retailer where the most is typically spent, 2022-23
- Graph 40: leading grocery retailers where the most is spent in a typical month, by age, 2023
- Graph 41: leading grocery retailers where the most is spent in a typical month, by financial situation, 2023
- Impact of loyalty/price-matching schemes on retailer used
- Graph 42: “I think the retailer I spend the most with has done a lot to keep prices low in the last 12 months”, 2023
- Graph 43: ‘Price matching schemes against discount retailers have stopped me switching to discount retailers’ , 2023
- Graph 44: “Loyalty/membership scheme promotions have made me shop with one grocery retailer over another in the last 12 months”, 2023
- Private label purchasing
- Graph 45: change in private and branded product purchasing in the past year, 2023
- Graph 46: change in purchasing of standard own-label products in the past 12 months, by financial situation, 2023
- Graph 47: change in purchasing of value own-label products in the past 12 months, by financial situation, 2023
- Graph 48: change in purchasing of private own-label products in the past 12 months, by household income, 2023
- Factors to encourage more private label purchasing
- Graph 49: factors which would encourage shoppers to choose a own-label food/non-alcoholic product over a branded product, 2023
- Graph 50: influence of price and quality on private-label purchasing decisions, 2023
- Services used at supermarkets
- Graph 51: use of foodservice options within supermarkets, 2023
- Graph 52: attitudes towards non-foods and grocery shopping, 2023
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Retailer activity
- Leading retailers – key metrics
- Market share
- Graph 53: estimated market share of top 10 grocery retailers, 2023
- Launch activity and innovation
- Advertising and marketing activity
- Graph 54: recorded above-the-line, online display and direct mail total advertising expenditure by UK supermarkets and online supermarkets and grocers, 2019-2023
- Graph 55: recorded above-the-line, online display and direct mail total advertising expenditure, by UK supermarkets and online supermarkets and grocers, by media type, 2022
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Brand Research
- Graph 56: select grocery retailers, brand awareness, 2023
- Graph 57: attitudes towards and usage of leading grocery retailers, 2023
- Graph 58: leading grocery retailers, experience and intention to recommend, 2023
- Graph 59: attitudes to leading grocery retailers, 2023
- Graph 60: leading grocery retailers, macro brand image, 2023
- Graph 61: leading grocery retailers, macro brand image, 2023
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Appendix
- Supplementary data: leading retailers
- Market forecast data and methodology
- Report scope and definitions
- Methodology
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Consumer
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Data
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
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