“The luxury goods market has been severely hit by the COVID-19 outbreak and in a sector that has been slow to jump on the digital bandwagon the pandemic has accelerated the need for brands to have an online transactional channel. There are enormous opportunities for luxury brands to capitalise on this change in shopping behaviour and those companies that prioritise digital investment, both through partnerships with existing players and innovation ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market - Key Takeaways
Market Size and Forecast
Product Segmentation
Regional Breakdown
Market Drivers
Launch Activity and Innovation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Key Takeaways
Impact of COVID-19 on the Luxury Consumer
Who Buys Luxury Goods
What They Buy
Where They Shop
Luxury Goods Shopping Behaviours
Attitudes towards Shopping for Luxury Goods
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands - Key Takeaways
Company Metrics
Market Shares
Online and Social Media
Giorgio Armani
Burberry Group
Hermès
Kering
Estée Lauder
Ralph Lauren
L’Oréal Luxe
LVMH
Prada Group
Richemont
Shiseido
Swatch Group
Tapestry
Tiffany & Co.
Tod’s Group
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
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The impact of COVID-19 on the luxury goods market globally
