France Footwear Retailing Market Report 2021
£ 1,095 (Excl.Tax)
Report Summary
“Footwear specialists will be among the hardest-hit sectors as consumer shopping behaviour has altered drastically to reflect changes in lifestyles during the COVID-19 lockdown. Mintel’s COVID-19 tracker in April 2021 found that 44% of French adults were buying less clothing and footwear compared to before the outbreak and 43% said that they would be uncomfortable trying on clothing/footwear in-store. Rising unemployment and financial difficulties will impact footwear demand, while the move towards more ethical patterns of consumption (renting, buying second hand) will erode the space that old-school, store-based retailers occupied. The number of these retailers is dwindling and the sports sector is growing market share, with direct-to-consumer sales increasingly important.”
– Natalie Macmillan, Senior European Retail Analyst
Key issues covered in this Report
- The impact of COVID-19 on the footwear retailing sector
- Channels used for buying footwear
- Which retailers and outlet types people buy footwear from
- The strategies of the major specialist footwear retailers and their online presence
- Opportunities for growth for specialist footwear retailers.
Table of Contents
-
Overview
-
- Key issues covered in this Report
- Areas covered in this Report
-
-
Executive summary
-
- The market
- Consumer spending
- Figure 1: France: Consumer spending on footwear (including. VAT), 2016-20
- Sector size and forecast
- Channels of distribution
- Companies and brands
- Key metrics
- Market shares
- Figure 2: France: Leading specialist Footwear retailers’ sales as % of all specialist footwear retailers’ sales, 2020
- Online
- The consumer
- Who shops for footwear
- Figure 3: France: Footwear buyers by age and gender, January 2021
- How they shop
- Figure 4: France: Footwear purchasing channels, January 2021
- Where they shop
- Figure 5: France: Retailers shopped for footwear, January 2021
- Footwear shopping attitudes and behaviours
- Figure 6: France: Footwear shopper behaviour, January 2021
-
-
Impact of COVID-19 on Footwear Retailing
- Short, medium and long term impact on the sector
- Figure 7: Short, medium and long term impact of COVID-19 on online grocery retailing, April 2021
- Opportunities and threats
- Limiting time in-store could present new opportunities
- Figure 8: Decathlon’s ‘scan & go’ service, 2020
- Using technology to enhance service
- Providing a feeling of shopping in-store from home
- Brands experiment with new store formats
- Figure 9: Dr Martens pop-up at German department store Breuninger, Stuttgart, 2020
- Casualisation: a threat to formal and occasion driven footwear?
- How COVID-19 will reshape the industry
- Sustainability will be high on the agenda
- Figure 10: Upcycled Melissa x Rombaut collaboration, 2021
-
- Figure 11: The Voronoi runner fully biodegradable trainer, 2020
- Rapid delivery could be a key differentiator going forwards
- Brands leverage Augmented Reality to help customers see how shoes will look
- The physical and the digital increasingly merge
- Discounters could strengthen their position in footwear
- The impact of COVID-19 on consumer behaviour across Europe
- COVID-19 concerns remain steady
- Figure 12: Europe: Those extremely worried about the risk of being exposed to COVID-19, March 2020-April 2021*
- Financial impact of crisis begins to be felt but worse still to come
- Figure 13: Europe: Financial impact of COVID-19, March 2021*
- More than half of Italians cutting back on non-essential spending
- Concern about spending time in-store highest in mainland Europe
- Click and collect helps to boost online capacity
- Contactless payment demand rises
- Local businesses benefit from consumers wishing to stay close to home
- Online shopping boom
- Figure 14: Europe: Changes to shopping behaviour since the start of the COVID-19 outbreak, April 2021*
- Clothing and footwear continues to be low spending priority
- Figure 15: Net balance* of expected spending on selected items in the next month, April 2021**
- Italians most likely to be planning to spend less on clothing and footwear
- Figure 16: Europe: expected spending on clothing and accessories (including footwear) in the next month, April 2021*
- How the crisis is impacting on key consumer segments
- Women tend to be more concerned about the virus
- Figure 17: Europe: Those extremely worried about the risk of being exposed to COVID-19, by gender and age, April 2021*
- Growth in online shopping is across the board
- Figure 18: Europe: consumers shopping more online, by gender and age, April 2021*
- Women and older people trying to limit time spent in-store
- Figure 19: Europe: consumers trying to limit the time they spend in-store, by gender and age, April 2021*
- Older people most likely to be shopping more from local businesses
- Figure 20: Europe: consumers shopping more from local businesses, by gender and age, November 2020*
- COVID-19: Market context
- UK
- France
- Germany
- Italy
- Spain
- Short, medium and long term impact on the sector
-
Issues and insights
- COVID-19 will increase the importance of sports footwear and sports retailers in the French footwear market
- New opportunities in rental and second-hand
- COVID-19 will increase the importance of sports footwear and sports retailers in the French footwear market
-
The market – Key takeaways
- COVID-19 impacts economic growth
- Financial insecurity for many consumers
- Footwear spending weak
- Specialist footwear retailers’ sales decline by a third
- Sports shops dominate distribution
- COVID-19 impacts economic growth
-
Consumer spending
- COVID-19 impacts economic growth
- 2021 may see recovery of over 5%
- Footwear market contracted by 20% over 2020
-
- Figure 21: France: Consumer spending on footwear (including. VAT), 2016-20
- COVID-19 impacts economic growth
-
Sector size and forecast
-
- Figure 22: France: Footwear specialists’ sales, excluding VAT, 2016-20
-
- Figure 23: France: Footwear specialists’ sales, Forecasts, excluding VAT, 2021-25
-
-
Inflation
-
- Figure 24: France: Consumer prices, Annual % change, 2016-20
-
- Figure 25: France: Consumer price inflation on footwear, clothing and all items annual % change, January 2020-March 2021
-
-
Channels of distribution
-
-
Companies and brands – Key takeaways
- An increasingly fragmented market
- The sports brands are strengthening
- Ethics and sustainability are moving up the agenda
- A game of two halves in market shares
- Online sales growing
- An increasingly fragmented market
-
Leading players
-
- Responses to COVID-19
- Courir is racing ahead
- Besson Chaussures
- Former leader Vivarte now has only one footwear brand
- Groupe Éram at the forefront of sustainability issues
- Historic brand André fights another day
- Other retailers
- Figure 26: France: Leading specialist footwear retailers, sales, 2016-20
-
- Figure 27: France: Leading specialist footwear retailers, outlet numbers, 2016-20
-
-
Market shares
-
- Figure 28: France: Leading specialist footwear retailers, sales as % of all specialist footwear retailers’ sales, 2016-20
-
-
Online
- Online activity
- Shopping for footwear online
- Online sales of footwear
- Leading online players
- Online activity
-
The consumer – Key takeaways
- Younger adults and parents buy footwear most
- Stores still dominate but growth in online has accelerated
- A fragmented market
- Different preferences amongst the genders
- Flexibility can motivate more online shopping for footwear enthusiasts
- COVID-19 will increase popularity of casual styles
- Price sensitivity is likely to increase
- Younger adults and parents buy footwear most
-
Who shops for footwear
-
- Figure 29: France: Footwear buyers by age and gender, January 2021
- Parents are a core market
- Figure 30: France: Footwear buyers by parental status, January 2021
-
-
How they shop for footwear
-
-
- Figure 31: France: Footwear purchasing channels, January 2021
-
-
Where they shop for footwear
- No dominant retailer
- Sports shops the most popular channel
- Pureplayers are weaker than in other categories
- Figure 32: France: Retailers shopped for footwear, January 2021
-
- Figure 33: France: Retailers shopped by gender, January 2021
-
- Figure 34: France: Retailers shopped by Parental status, January 2021
- No dominant retailer
-
Footwear shopping attitudes and behaviours
-
- Figure 35: France: Footwear shopper behaviour, January 2021
- Flexibility can motivate more online shopping for footwear enthusiasts
- Figure 36: France: Footwear shopper behaviour, those agreeing with online behaviour statements, January 2021
- COVID-19 will heighten consumers’ casual preferences
- Figure 37: France: Footwear shopper behaviour, those agreeing with COVID-19 behaviour statements, January 2021
- Price sensitivity is likely to increase
- Figure 38: France: Footwear shopper behaviour, those agreeing with price related behaviour statements, January 2021
- Social media can drive online sales
- Figure 39: France: Footwear shopper behaviour, those agreeing with social media behaviour statement, January 2021
-
-
Appendix – Data sources and abbreviations
- Abbreviations
- Data sources
- Abbreviations
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Consumer
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Data
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Below is a sample report, understand what you are buying.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.
Trusted by companies. Big and small.
