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Ted Baker signs licensing agreement with Next to sell lingerie and nightwear
Source: Mintel 25-09-2020

UK 25-09-2020

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Ted Baker has signed a three year licensing agreement to sell its lingerie and nightwear with Next. The range, called B by Ted Baker, will be sold by both Next and Ted Baker on their respective ecommerce channels. This new partnership comes after the two brands launched a childrenswear range earlier this year. These steps are part of Ted Baker’s drive to transform the company and build 20 licencing partnerships globally.

Ted Baker said that the company continued to “rationalise and enhance” its product licence portfolio and that the new deal was “another step in transforming our business and returning Ted Baker to growth”. Next chief executive added that the retailer was “delighted to be involved in developing the Ted Baker lingerie and nightwear business”