UK Purchasing Journey for Fashion Market Report 2019
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Providing the most comprehensive and up-to-date information and analysis of the Purchasing Journey for Fashion market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report investigates the process of researching and buying
fashion products in the UK, with a focus on the consumer journey
to the purchase, both online and offline. It examines the channels
that UK consumers prefer to use at each stage of the fashion
purchasing process, including how different channels are linked.
For the purpose of this report and unless otherwise indicated,
Mintel defines fashion as the following three categories –
clothing (including womenswear, menswear, childrenswear and
underwear), footwear and accessories.
The market size for this report includes all consumer spending
on men’s, women’s and children’s clothing, footwear and
accessories (including underwear but excluding jewellery and
watches) through all retail outlets. To give full context into how
consumers are shopping for fashion we provide a total and online
market size.
Written by Samantha Dover, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The way people shop for fashion is changing and the distinction between online and offline is increasingly superficial as both channels are intrinsically linked, influencing one another. Online does continue to capture a greater share of the market year-on-year, but the argument remains that many online sales would not be possible without the presence of physical stores. Store-based retailers need to find new ways to harness the power of their high-street presence
Samantha Dover
Senior Retail Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.