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“People’s priorities for bathrooms focus on updating tired and worn-out bathrooms and making their homes more enjoyable places to live. They want to inject personality and interest into their décor. This encourages them to visit inspiring showrooms and browse for ideas online. Many see a new bathroom as an investment that adds value to their homes, something which can encourage them to be freer with their spending plans. Bathroom retailers also have an opportunity to persuade people to spend more by solving real-life problems, such as incorporating more storage as well as making savings on energy and water usage.”


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“尽管大多数人财务状况仍然不错,但经济的不明朗已经给消费者敲响了警钟。消费者对自己财务状况的预期变得保守,储蓄意愿也有所上升。更多消费者不再盲目追随促销,而是购买自己需要的东西。在做购买决策时,性价比成为了决定性的因素。品牌无法再认为高利润和顾客的忠诚度是理所当然;他们需要通过产品和服务不断引发激动情绪,以保持消费者记忆。”


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