“NPD that focuses on flavour innovation can offer brands standout in the highly competitive snacking market with half of consumers who snack agreeing that they like to try more exciting flavours in snacks.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Snacks Eaten
Consumer – Snacks Bought
Consumer – Frequency of Snacking
Consumer – Factors Influencing Choice
Consumer – Reasons for Snacking
Consumer – Attitudes Towards Snacking
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Who’s Innovating?
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – Consumer – Snacks Eaten
Appendix – Consumer – Snacks Bought
Appendix – Consumer – Frequency of Snacking
Appendix – Consumer – Factors Influencing Choice
Appendix – Consumer – Reasons for Snacking
Appendix – Consumer – Attitudes Towards Snacking
27th June 2013
"Few brands or private labels have looked to position their products as being overtly suitable as an after school snack, potentially missing out on a lucrative snacking occasion." 
5th March 2013
"Cheese is struggling to deliver as an on-the-go snacking choice. Promoting the superior health benefits to other on-the-go snacks such as chocolate and crisps could add cheese to consumers’ snacking repertoire."
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How can the market continue to appeal to the health-conscious consumer?
