“Laundry patterns continue to evolve in response to product developments in both appliances and detergents, with a move towards more washing on low temperatures and quicker cycles one of the biggest trends over the last few years. New product marketing will continue to focus on changing the wash patterns of the core laundry consumer (ie mothers), while also attempting to engage more with those who are less interested, including men ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Laundry Responsibilities in the Home
Frequency of Doing the Laundry
Attitudes Towards Doing the Laundry
Clothes Washing Patterns
Clothes Drying Patterns
Ironing Habits and Attitudes
Target Groups
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Laundry Responsibilities in the Home
Appendix – Frequency of Doing the Laundry
Appendix – Attitudes Towards Doing the Laundry
Appendix – Clothes Washing Patterns
Appendix – Clothes Drying Patterns
Appendix – Ironing Habits and Attitudes
Appendix – Target Groups
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What value is there in laundry brands targeting men?
