Customers shopping at Morrisons via Amazon can now earn loyalty points that can be redeemed as Morrisons More Card Fivers, both online and in-store at Morrisons. Non-Prime customers can now shop for groceries on Amazon, while Prime members benefit from free same- or next-day delivery with a two-hour delivery window, provided they meet the minimum spend requirement. As part of the launch, customers will earn five points on every eligible Morrisons product, while those who register their loyalty account and spend £70 in a single order within the first two weeks will receive 500 points.

The retailer has also introduced a “grocery day” option, allowing customers to schedule a weekly delivery slot with a pre-filled basket, along with a delivery pre-reservation feature for customers to secure a delivery slot up to 60 minutes in advance.