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Lidl unveils London Fashion Week pop-up
Source: Mintel 11-09-2024

UK 11-09-2024

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Lidl is set to launch its first-ever London Fashion Week pop-up, Patisserie Lidl, paying homage to its baked goods. Located at 55A Dean Street, London, the pop-up will offer sweet pastry treats and a limited number of the viral Lidl x Nikolas Bentel Croissant Handbags, which previously sold out in under two minutes, from 9 am to 4 pm on Friday 13 and Saturday 14 September. The handbags will be available for £50 on a first-come, first-served basis. The pop-up will also serve baked goods, including the grocer’s ‘All Butter Croissant’ for 59p, with all proceeds going to the children’s charity NSPCC.