Dr Martens is offering customers a 20% discount off a new pair of shoes in exchange for recycling old pairs of shoes in store. From August 19, customers can return used shoes in dedicated areas to get the discount.

Ije Nwokorie, chief brand officer at Dr Martens said: “We’re excited about people being able to walk out with a new pair of DMs boots. So, this is an invitation to anyone who’s ever bought a boot - whenever, wherever, from whoever - to trade them in for some money off brand new Doc boots.”