JD Sports is set to open four new stores in Lowestoft, Wembley, and Cork in August, and in Sheffield in September 2024. In-store DJs, Ballnado Grabber, and Batak activation games are planned for opening weekends "to engage consumers", with JD gift cards being awarded to the highest scorers at each store. JD states that across the new locations, it will ensure local customers are provided with "their fix of all their favourite brands", including Nike, Adidas, The North Face, and Under Armour.