“Promoting cost savings continues to be an effective way to drive consumers towards more sustainable habits. 70% of convenience store shoppers would be interested in buying a surplus bag of food products approaching their best-by dates from their local convenience store at a discounted price (see Mintel’s Convenience Stores - UK, 2024 Report). Morrisons extending its partnership to its convenience format is key to making sustainability more accessible to convenience store shoppers while promoting sustainable shopping behaviours, as 30% of consumers would be interested in buying food that would otherwise have gone to waste (see Mintel’s Convenience Stores - UK, 2024 Report). Morrisons and Too Good To Go have been partners since 2019, saving 2.3 million Surprise Bags of food from being wasted. It is a natural next step for the supermarket to roll out to its convenience stores in an effort to continue to combat food waste.”