TikTok Shop is increasing its seller base commission fees in the UK from 5% to 9%, effective from 2 September. The move is part of TikTok Shop’s commitment to building the “marketplace of the future” by prioritising live commerce and shoppable content. TikTok Shop is also introducing a “seller missions” programme that allows UK sellers to reduce their fees if they create a “target number of TikTok live or shoppable videos”. Sellers can partner with TikTok creators to achieve these goals. The platform will also launch a co-funded free shipping model to allow sellers to benefit from free shipping by covering a part of the total cost, with the model set to launch on 4 September.