Colruyt becomes a 'connected store'
Source: Mintel 24-07-2020

Netherlands 24-07-2020

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The Colruyt group is investing €17 million in the roll-out of 12,000 smartphone devices to ensure better connectivity between staff, better communication with customers and more efficient work. The goal is to eventually equip all the group’s employees totalling 16,000 smartphones.

In a first phase, the smartphones are used for specific tasks for which a PDA was previously used, such as requesting article information. After that it will also be possible to chat, call each other and customers. The next step is to install the group's apps, such as Collect & Go, MyColruyt, Xtra or SmartWithFood.