Armani & Yoox Net-a-Porter unveil new partnership
Source: Mintel 23-07-2020

International 23-07-2020

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Fashion groups Armani and Yoox Net-a-Porter (YNAP) announced a new partnership to integrate the former’s digital channels and physical stores as part of the latter’s Next Era initiative. The agreement extends until 2025 and will redesign and develop a digital and integrated shopping experience for customers.

Customers will begin to enjoy the new features of the Next Era model on Armani’s website from next year. Full integration is expected from 2022, between Armani’s digital stores and its physical boutiques, whilst leveraging YNAP’s global logistics network to create more flexibility and a more seamless connection between Armani’s customers and products.