“Spending on electricals rose again in 2019. However, the marketplace is changing, marked by the contrasting trajectories of online-only and specialist retailers. Consumer demand is increasingly dictated by the widening gulf between young and old shoppers. The fluid nature of the former opened several avenues for growth in the past year; however multichannel retailers must be proactive in addressing these, or risk a generation of consumers that bypass the store ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Drivers
Specialist Sector Size
Channels of Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Electricals Purchased
How Consumers Purchased Electrical Goods
How Consumers Purchased Electrical Goods Online
Retailers Used
Online Retailers Used
In-store Retailers Used
Attitudes towards Electrical Goods Purchasing
Behaviours in the Electrical Goods Market
Black Friday 2019
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Leading Specialists
Leading Non-specialists
Market Share
Mobile Phone Specialists
Online
Space Allocation Summary
Retail Product Mix
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Amazon
AO World PLC
Apple Retail (Europe)
Dixons Carphone (UK & Ireland)
E-Square
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
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An untapped opportunity: Black Friday electrical sales among women
