The Entertainer revamps Bullring flagship in Birmingham with £1m investment
Source: Mintel 09-07-2020

UK 09-07-2020

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Toy retailer The Entertainer’s revamped 9,000 sq ft Birmingham Bullring regional flagship store includes the brand’s very first Early Learning Centre shop-in-shop.

Other enhancements include new flooring, lighting and interactive areas for toy brands such as Barbie and Lego. In keeping with COVID-19 health and safety guidelines, screens have been placed at all checkouts.