Supermarket chain Asda has teamed up with Uber Eats to launch a rapid grocery home delivery service from two stores in Birmingham and Leeds. If the trial, which offers delivery within 30 minutes, is a success the service could be rolled out across more stores.
There is no minimum basket size and customers can choose from over 300 of Asda’s own-brand and branded everyday products including fruit and vegetables, ready meals and a selection of alcoholic drinks.
“As we have commented on many times before – one of the significant legacies of COVID-19 in the grocery space will be a greater role for third-party delivery platforms such as Uber Eats and Deliveroo. Here we have another example of retailers looking to use such platforms to connect with consumers, following the likes of M&S, Aldi, Morrisons and many more who have made the move since the outbreak. Notably Asda had already been engaged in this area, running trials with JustEat since last year, so this is both an expansion and switch of partner.
Such platforms are not being used as a replacement to retailers own services but are there to tap into a different demand, namely smaller basket, and to speak to the younger audience through platforms they are already engaged with. Indeed prior to COVID-19 we found that 40% of online grocery shoppers say they would be happy to use such platforms, but this rises to 56% of 16-34s (see: Online Grocery Retailing – UK, March 2020).”