Europe

For Europe, Mintel surveys five major European markets - France, Germany, Spain, Italy and Poland - with samples of either 1,000 or 2,000 adults aged 16+. The surveys are conducted online, via Kantar Profiles, with ten waves of research a year.

• Our consumer research is based on a random sample of consumers from each of the five countries.
• The research is representative of the online population in each country. Mintel applies a quota-sampling approach with quotas based on age, gender and region (see more details below).
• For category-focused reports (eg chocolate confectionery), consumers will typically be asked about usage, frequency and location of purchase, consumption occasion, brand usage and a series of attitudinal statements about the category.

Sample sizes by demographic and geographies

Mintel’s consumer research is representative of the online population of each country by region. Specific quotas for a sample of 2,000 respondents are shown below:

France

Spain

Germany

Italy

Poland

To also receive representative and comparable age data, Mintel has defined age segments for each country. Specific quotas for each age group, split by gender, are shown below:

France

Spain

Germany

Italy

Poland

Our research partner - Kantar Profiles

Founded in 1999, Kantar Profiles' double opt-in online consumer panel has a reach of approximately 291,000 consumers in Germany, 346,000 consumers in France, 239,000 consumers in Italy, 191,000 consumers in Spain and 48,000 consumers in Poland.  Kantar Profiles delivers uniquely identified online respondents via extensive use of fraud detection and location-verification technology at multiple points in the research cycle, from initial registration through survey fielding and incentive redemption. Kantar Profiles' panellists are profiled on a wide variety of attri­butes to deliver the specific hard-to-reach demographics.  

Note: Lightspeed was re-branded as Kantar Profiles in September 2021