Europe

For Europe, Mintel surveys five major European markets - France, Germany, Spain, Italy and Poland - with samples of either 1,000 or 2,000 adults aged 16+. The surveys are conducted online, via Lightspeed, with ten waves of research a year.

  • Our consumer research is based on a random sample of consumers from each of the five countries.
  • The research is representative of the online population in each country. Mintel applies a quota-sampling approach with quotas based on age, gender and region (see more details below).
  • For category-focused reports (eg chocolate confectionery), consumers will typically be asked about usage, frequency and location of purchase, consumption occasion, brand usage and a series of attitudinal statements about the category.

Sample sizes by demographic and geographies

Mintel’s consumer research is representative of the online population of each country by region. Specific quotas for a sample of 2,000 respondents are shown below:

France

 

%

N

 

 

 

Region

   

 

 

 

Île de France

18.7

376

Centre-Val de Loire/Bourgogne-Franche-Comté

8.4

334

Normandie/Hauts-de-France

14.4

126

Grand Est

8.5

167

: : :
: : :

Spain

 

%

N

 

 

 

Region

   

 

 

 

Noroeste

9.3

185

Noreste

9.5

190

Comunidad de Madrid

14.1

281

Centro

11.8

237

: : :
: : :

Germany

 

%

N

Region

   

 

 

 

Baden-Württemberg

13.3

266

Bayern

15.6

314

Berlin

4.4

87

Brandenburg

3.0

60

Bremen

0.9

17

: : :
: : :

Italy

 

%

N

Region

   

 

 

 

Nord-Ovest

26.6

532

Sud

23.2

464

Isole

11.1

221

Nord-Est

19.3

385

Centro

19.8

398

: : :
: : :

Poland

 

%

N

Region

   

 

 

 

Makroregion Centralny

9.8

195

Województwo Mazowieckie

14.1

282

Makroregion Południowy

20.5

412

Makroregion Wschodni

14.1

282

Makroregion Północno-Zachodni

16.2

324

: : :
: : :

To also receive representative and comparable age data, Mintel has defined age segments for each country. Specific quotas for each age group, split by gender, are shown below:

France

 

%

N

Age groups by gender

 

 

 

 

 

16-19 men

3.6

71

16-19 women

3.4

68

 

 

 

20-24 men

3.9

79

20-24 women

3.9

77

: : :
: : :

Spain

 

%

N

Age groups by gender

 

 

 

 

 

16-19 men

2.8

57

16-19 women

2.7

55

 

 

 

20-24 men

3.6

71

20-24 women

3.4

68

: : :
: : :

Germany

 

%

N

Age groups by gender

 

 

 

 

 

16-19 men

2.7

54

16-19 women

2.5

49

 

 

 

20-24 men

3.8

76

20-24 women

3.4

70

: : :
: : :

Italy

 

%

N

 

 

 

Age groups by gender

 

 

 

 

 

16-19 men

3.1

63

16-19 women

2.9

58

 

 

 

20-24 men

4.0

80

: : :
: : :

Poland

 

%

N

 

 

 

Age groups by gender

 

 

 

 

 

16-19 men

3.2

65

16-19 women

3.1

62

 

 

 

20-24 men

4.7

94

: : :
: : :

 

Our research partner - Lightspeed

Founded in 1999, Lightspeed’s double opt-in online consumer panel has a reach of approximately 233,000 consumers in Germany, 277,000 consumers in France, 191,000 consumers in Italy, 153,000 consumers in Spain and 38,000 consumers in Poland.  Lightspeed delivers uniquely identified online respondents via extensive use of fraud detection and location-verification technology at multiple points in the research cycle, from initial registration through survey fielding and incentive redemption. Lightspeed panellists are profiled on a wide variety of attri­butes to deliver the specific hard-to-reach demographics.