Europe

For Europe, Mintel surveys five major European markets - France, Germany, Spain, Italy and Poland - with samples of either 1,000 or 2,000 adults aged 16+. The surveys are conducted online, via Lightspeed, with ten waves of research a year.

  • Our consumer research is based on a random sample of consumers from each of the five countries.
  • The research is representative of the online population in each country. Mintel applies a quota-sampling approach with quotas based on age, gender and region (see more details below).
  • For category-focused reports (eg chocolate confectionery), consumers will typically be asked about usage, frequency and location of purchase, consumption occasion, brand usage and a series of attitudinal statements about the category.

Sample sizes by demographic and geographies

Mintel’s consumer research is representative of the online population of each country by region. Specific quotas for a sample of 2,000 respondents are shown below:

France

 

%

N

 

 

 

Region

   

 

 

 

Île de France

18.9

378

Centre-Val de Loire/Bourgogne-Franche-Comté

8.2

164

Normandie/Hauts-de-France

14.2

284

Grand Est

8.6

172

: : :
: : :

Spain

 

%

N

 

 

 

Region

   

 

 

 

Noroeste

9.3

186

Noreste

9.5

190

Comunidad de Madrid

14.1

282

Centro

11.8

236

: : :
: : :

Germany

 

%

N

Region

   

 

 

 

Baden-Württemberg

13.3

266

Bayern

15.8

316

Berlin

4.4

88

Brandenburg

3.0

60

Bremen

0.9

18

: : :
: : :

Italy

 

%

N

Region

   

 

 

 

Nord-Ovest

26.5

530

Sud

23.4

468

Isole

11.0

220

Nord-Est

19.2

384

Centro

19.9

398

: : :
: : :

Poland

 

%

N

Region

   

 

 

 

Makroregion Centralny

9.7

194

Województwo Mazowieckie

14.0

280

Makroregion Południowy

20.7

414

Makroregion Wschodni

14.2

284

Makroregion Północno-Zachodni

16.2

324

: : :
: : :

To also receive representative and comparable age data, Mintel has defined age segments for each country. Specific quotas for each age group, split by gender, are shown below:

France

 

%

N

Age groups by gender

 

 

 

 

 

16-19 men

3.4

68

16-19 women

3.2

64

 

 

 

20-24 men

3.9

78

20-24 women

3.8

76

: : :
: : :

Spain

 

%

N

Age groups by gender

 

 

 

 

 

16-19 men

2.7

54

16-19 women

2.6

52

 

 

 

20-24 men

3.3

66

20-24 women

3.2

64

: : :
: : :

Germany

 

%

N

Age groups by gender

 

 

 

 

 

16-19 men

2.6

52

16-19 women

2.4

48

 

 

 

20-24 men

3.7

74

20-24 women

3.4

68

: : :
: : :

Italy

 

%

N

 

 

 

Age groups by gender

 

 

 

 

 

16-19 men

3.0

60

16-19 women

2.8

56

 

 

 

20-24 men

3.9

78

: : :
: : :

Poland

 

%

N

 

 

 

Age groups by gender

 

 

 

 

 

16-19 men

3.1

62

16-19 women

2.9

58

 

 

 

20-24 men

4.4

88

: : :
: : :

 

Our research partner - Lightspeed

Founded in 1999, Lightspeed’s double opt-in online consumer panel has a reach of approximately 291,000 consumers in Germany, 346,000 consumers in France, 239,000 consumers in Italy, 191,000 consumers in Spain and 48,000 consumers in Poland.  Lightspeed delivers uniquely identified online respondents via extensive use of fraud detection and location-verification technology at multiple points in the research cycle, from initial registration through survey fielding and incentive redemption. Lightspeed panellists are profiled on a wide variety of attri­butes to deliver the specific hard-to-reach demographics.