What you need to know
Parents of children under the age of 18 in the household want both escape and enrichment from their vacations. Families feel economically secure enough to spend money on vacations, though parents feel their ability to take vacation is constrained by their work schedules. As such, they look for efficient ways to not only have fun with their families, but also educate their kids. Their search increasingly looks to current travel trends and social media outlets to give them the best information about vacation destinations.
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