What you need to know

In pre-election Britain in 2019 spending on the home remained strong, helped by robust levels of consumer confidence, high levels of employment and real growth in wages. Even though uncertainty surrounding the political landscape and Brexit dominated the news, the effects on spending on the home were minimal as people, by and large, got on with their lives. The decisive government majority, secured in December 2019, should mean that Britain leaves the EU at the end of January 2020, opening the doors for trade negotiations with Europe and the wider world. This is positive news for spending and removes some potential doubts surrounding the economic outlook.

Between 2019 and 2024 consumer spend will grow by 23% from £68.5 billion to reach £84.2 billion. Market drivers include the increase in numbers of households, house moves and personal disposable income. Plus, people will invest to create an individual finish to their homes, extra storage solutions and open living spaces with a multitude of different uses.

Products covered in this Report

This Report looks at consumer attitudes towards their spend on the home. This Report is an overview. It looks at their priorities for buying for their homes and delves into the triggers for purchases.

Broadly it will take in:

  • Furniture

  • Carpets

  • Decorating

  • The garden

  • Energy (savings)

  • Security

  • Home extensions

  • Smart home developments.

These are all topics that we cover in much greater detail in other home Reports.

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