Table of Contents
Executive Summary
-
- The market
- Leisure market continues rising
-
- Figure 1: Market value forecast of UK leisure industry*, 2014-2024
- Gambling and eating out in online transition
- Consumer confidence at all-time high
- Experiences the new social currency
- Live music fastest-growing sector
- Private fitness clubs dominate
- Pubs forecast to grow moderately
-
- Figure 2: Value growth rates, by leisure segment, 2018-19
- Companies and brands
- Boutique studios continue expansion
- Big Tech strengthens position in health tracking
- Indoor cycling players battle uphill
- Online gambling and gaming a natural pairing
- Bar and game format revival continues
- Live music sector goes green
- UK cinemas in the middle of the streaming wars
- Delivery players continue to disrupt
- The consumer
- Brits love to dine out
- Health club attendance spikes…
-
- Figure 3: Participation in leisure activities, September 2019
- …while competition rises from at-home fitness
-
- Figure 4: At-home exercise participation, September 2019
- Cinemas in the streaming service era
-
- Figure 5: At-home video content consumption, September 2019
- Home delivery a family affair
-
- Figure 6: At-home food takeaway/delivery companions, September 2019
- Website still primary point of contact…
- …while app use grows the fastest
-
- Figure 7: Researching leisure activities, 2016 and 2019
- Live entertainment seen as most expensive
-
- Figure 8: Correspondence analysis of leisure activity perceptions, September 2019
- Escape rooms capture interest
-
- Figure 9: Future interest in leisure activities, September 2019
- What we think
Issues and Insights
-
- Go where the people are
- The facts
- The implications
- Multi-dimensional leisure concepts are now the norm, not the exception
- The facts
- The implications
The Market – What You Need to Know
-
- Leisure market continues rising
- Gambling and eating out in online transition
- Live music fastest-growing sector
- Private fitness clubs dominate
- Pubs expected to grow moderately
- Consumer confidence at all-time high
- Experiences the new social currency
Market Size and Forecast
-
- Leisure market continues to grow
-
- Figure 10: Value of the UK leisure industry*, 2014-19
- A sector in transition
- Leisure market forecast to reach £124 billion
-
- Figure 11: Market value forecast of UK leisure industry*, 2014-2024
- Forecast methodology
Market Segmentation
-
- Live entertainment and arts reach new heights
- Live music fastest-growing sector
- Visitor attractions benefit from ‘staycations’
-
- Figure 12: Value growth rates, by leisure segment, 2018-19
- Fitness market in two minds
- Private fitness club membership at all-time high
- First signs that leisure centres may recover
- Pubs the pick of the night
- Pub revenues climb despite site decline
- Nightclubs struggling the most
- Gambling propped up by online
- As punters opt for online…
- …betting shops take the hit
-
- Figure 13: Market share of leisure industry, by segment, 2019
- Eating out growth driven by delivery
- Third-party apps crucial to sector…
- …although news isn’t great for all
-
- Figure 14: Value of the leisure industry, by segment, 2014-19
Market Drivers
-
- Britain's economic woes not all bad
- Low Pound keeps British spend at home
-
- Figure 15: Pound versus euro and US Dollar, May 2016-November 2019
- Wages rise while unemployment drops to record lows
-
- Figure 16: UK unemployment rate (aged 16 and over), Q3 2009-Q3 2019
- Consumer confidence continues to grow
- Financial wellbeing at all-time high
-
- Figure 17: The financial wellbeing index, January 2015-August 2019
- Brexit fatigue turns consumers inwards
- Experiences the new social currency
- Millennials have changed the game
- Social media like fuel to the fire
-
- Figure 18: Leisure activity participation, by generation, September 2019
- Holistic health impacts lifestyle choices
- Fitness no longer foreign from fun
- Time-poor consumers opt for convenience
Companies and Brands – What You Need to Know
-
- Boutique studios continue expansion
- Big Tech strengthens position in health tracking
- Indoor cycling players battle uphill
- Online gambling and gaming a natural pairing
- Bar and game format revival continues
- Live music sector goes green
- UK cinemas in the middle of the streaming wars
- Delivery players continue to disrupt
Launch Activity and Innovation
-
- Boutique studios continue expansion
- F45 joins forces with Everyone Active
- East London cross-training Blok heads to Manchester
- Big Tech strengthens position in health tracking
- Apple releases Apple Watch Series 5
- Google announces Fitbit acquisition
- Indoor cycling players battle uphill
- 1Rebel takes on Peloton in the UK
- SoulCycle debuts travel Retreats with Black Tomato
- Online gambling and gaming a natural pairing
- Sky Sports broadcasts first ePremier League tournament
- William Hill launches esports product
- Bar and game format revival continues
- Social Entertainment Ventures announces bingo concept
- Flight Club team open shuffleboard venue
- Live music sector adapting to the times
- Glastonbury and Live Nation go plastic-free
- Amazon takes the lead with concert streaming
- UK cinemas in the middle of the streaming wars
- Netflix cuts the theatrical window (again)…
- …while Apple TV+ takes a different strategy
- Arts venues do it differently
- London’s first museum ‘Lates’ festival debuts
- The O2 welcomes Mamma Mia! The Party immersive experience
- Delivery players continue to disrupt
- Deliveroo launches click-and-collect service
- Just Eat v Takeaway.com merger in the works
The Consumer – What You Need to Know
-
- Brits love to dine out
- Health club attendance spikes…
- …while competition rises from at-home fitness
- Website still primary point of contact…
- …while app use grows the fastest
- Live entertainment seen as most expensive
- Escape rooms capture interest
Out-of-home Leisure Activity Participation
-
- A nation of diners and drinkers
- Eating out most common but broadly stable
-
- Figure 19: Participation in leisure activities, September 2019
- Eating out propped up by affluent regulars
- Restaurants should avoid delivery dependence
-
- Figure 20: Change in leisure activity participation, 2017-19
- Punters play frequently
- Online is the channel of choice
- Lotteries account for weekly participation
- Competitive socialising continues revamp
- Tenpin bowling still hitting strikes
- Innovative operators target the Millennial demographic
- Health club attendance spikes
- Clubs challenged to hit both convenience and price
- New competition from the at-home sector
At-home Leisure Activity Participation
-
- ‘Hometainment’ trend here to stay
- Home workouts make rapid progress
-
- Figure 21: At-home exercise participation, September 2019
- Where at-home already wins
- Where at-home must aim to win
- Media landscape increasingly crowded
- Younger consumers driving on-demand content
- Cinemas can be all-in-one entertainment hubs
- Sports viewing habits evolving
- Pay-TV premiums lead sports supporters out of home
- Sports viewing gets a feminine touch
-
- Figure 22: At-home video content consumption, September 2019
- Home delivery a family affair
-
- Figure 23: At-home food takeaway/delivery companions, September 2019
Researching Leisure Activities
-
- Website still primary point of contact
-
- Figure 24: Researching leisure activities, 2016 and 2019
- App use grows the fastest
- Over half use multiple research methods
-
- Figure 25: Repertoire analysis of research methods for leisure activities, September 2019
Perceptions of Leisure Activities
-
- Live entertainment most expensive
- Opportunity to attract women’s game supporters
- Live music seen as worth the investment
-
- Figure 26: Correspondence analysis of leisure activity perceptions, September 2019
- Inclusivity key to family-friendly
- Child play areas boost attractions’ attendance
- Leisure centres have inclusive edge over private sector
-
- Figure 27: Perceptions of leisure activities, September 2019
Future Interest in Leisure Activities
-
- Escape rooms: game of 2019
- Gaming realities go virtual
-
- Figure 28: Future interest in leisure activities, September 2019
Appendix – Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
-
- Market forecast
-
- Figure 29: UK leisure industry, value forecast scenarios, 2019-24
- Forecast methodology
Back to top