What you need to know

Loyalty in the context of financial services is an intrinsically different consideration than one which pertains, for example, to the auto or retail sectors. Whereas the lifetime Chevy buyer is loyal to a tangible and recognizable product produced out of raw materials, the banking customer is loyal to, in simplest terms, the custodian of what is already theirs to begin with.


This Report examines consumer attitudes and behaviors in the context of loyalty in financial services, and hopes to address what makes consumers loyal to a brand, and how consumers think about the concept of brand loyalty.

Back to top