What you need to know

The natural movement continues to shape the BPC industry due to perceptions of safety. However, a surge of retailers and brands are adopting clean beauty standards, leading to a shift from natural to clean. Additionally, consumers are becoming more aware of the impact their demand for natural ingredients has on the planet and are seeking ways to reduce their carbon footprint, making it increasingly important for brands to have initiatives around fair trade and ethical sourcing.


For the purposes of this Report, Mintel has used the following definitions of products that have natural ingredients, organic content, or are non-GMO:

  • Haircare (includes shampoo, conditioner, hairstyling products, and hair color)

  • Skincare (includes skincare products for the face and body such as soap, shower gel, body lotion, facial skincare, sun protection, deodorant)

  • Oral care (toothpaste and mouthwash)

  • Color cosmetics (including facial, lip, and eye)

  • Shaving creams/gel

The following categories are excluded from the scope of this Report:

  • Fragrance

  • Nail products

  • Children’s and baby personal care products

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