What you need to know
Following a good year in 2018, the value of the UK suncare market declined 6% to £256 million in 2019, negatively impacted by a combination of lacklustre domestic weather and the decline in outbound tourism as Brexit uncertainty encouraged people to holiday in the UK.
Whilst sales of sun protection and aftersun have declined, the self-tan market has continued to perform well, with growth being driven by increased usage of sunless tanning products amongst young people.
Going forward, education will be paramount to stabilise market growth in the sun protection and aftersun categories as consumers still don’t fully understand when suncare is needed, or indeed how to apply it properly when it is needed. Meanwhile, the rising interest in sustainability will fuel a demand for natural suncare alternatives.
Products covered in this Report
This Report examines the UK suncare market, including sun protection, aftersun and sunless/self-tanning. For the purposes of this Report, Mintel has used the following definitions:
Sun protection products which protect the skin against UVA/UVB rays in any format
Aftersun products
Sunless/self-tanning products in any format.
Excluded
Preparations designed for use with sunbeds
Toiletries such as shampoos or hairstyling products that contain sunscreens
Makeup products for the sun, such as creams, gels and powder bronzers that are primarily intended for cosmetic use
Skincare products with added SPF, which are not designed specifically for use in the sun/while sunbathing, are excluded from market sizing but are discussed in the context of the Report.
