What you need to know

The grocery retailing market is maintaining a consistent growth rate, while the market is awarding companies that take risks to satisfy consumers’ needs, especially in the area of fresh/frozen food retailing. Consumers are still habituated to cooking at home most of the time and the overall competition in the grocery retailing market is going to shift from price wars to building brands that offer a unique experience and bring convenience to consumers.

More specifically, grocery retailers should concentrate on consumers who are married with children as their main target consumer segment, as they are in the process of building premium brands in the market. The direct-to-consumer business model which supplies produce from farms using social media such as WeChat should draw traditional retailers’ attention, as it provides a reliable and convenient way for consumers to purchase fresh food.

Covered in this report

Grocery retailing venues include retail channels which sell grocery products. On-trade venues (eg bars, restaurants, KTVs) are not included. The major retail grocery channels are listed below:

Offline venues: supermarkets/hypermarkets, convenience stores, wet markets, boutique supermarkets.

Online venues: domestic comprehensive shopping websites (eg Taobao, Tmall, JD, supermarket websites), social e-commerce (eg Pinduoduo, Xiaohongshu), WeChat (including daigou, WeChat stores).

Others: O2O retailers (Hema, Super Species).

This Report discusses the grocery retailing market in China, including all grocery categories and grocery channels.

Categories include:

Food and beverage (eg ambient packaged food, fresh/frozen/chilled food, alcoholic and non-alcoholic drinks, snacks, and ready meals, etc)

Household care: household cleaning products, paper products, etc.

Beauty and personal care: female & male toiletries, skincare, cosmetics, etc.

Back to top