Table of Contents
Introduction And Abbreviations
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- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Rapid growth
- Demand for fast-casual to increase
- Ethnic cuisine showing fastest growth
- Growth distributed unevenly between chains
- Community efforts common
- Americans seeking to eat healthily
- Older Americans, teens, less suited to fast-casual
- Current trends to continue
Market Drivers
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- Introduction
- Product-related drivers
- Consumer palates shift towards the gourmet
- Interest in ethnic cuisine
- Adventures in taste
- Knowledge about nutrition
- Education and knowledge about nutrition
- Dieting and knowledge about nutrition
- The Atkins effect
- Time pressure
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- Figure 1: Attitudes towards daily time pressure, August 2003
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- Figure 2: Convenience and restaurant choice, February 2004
- Women in the workforce
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- Figure 3: Female civilian labor force participation rates, by age, 1998-2008
- Employment levels
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- Figure 4: U.S. employment, 1998-2003
- More time getting to work
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- Figure 5: Total estimated passenger car miles driven, 1998-2002
Market Size & Trends
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- Figure 6: Total U.S. retail sales of fast-casual restaurant chains, at current and constant prices, 1998-2003
- Graph 1: Trends in sales of fast-casual restaurants, at current and constant prices, 1998-2003
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- Figure 7: Total U.S. retail sales of fast-casual restaurant chains excluding Boston Market, at current and constant prices, 1998-2003
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Market Segmentation
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- Overview
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- Figure 8: Sales of fast-casual chains, by menu type, 2001 and 2003
- Graph 2: Domestic fast-casual restaurant sales, by menu type, 2003
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- Graph 3: Trends in sales of fast-casual restaurants, by menu type, 1998-2003
- Bread-based chains
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- Figure 9: Sales of bread-based fast-casual chains, at current and constant prices, 1998-2003
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- Figure 10: Sales of bagel chains, at current and constant prices, 1998-2003
- Traditional/HMR chains
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- Figure 11: Sales of traditional/HMR fast-casual chains, at current and constant prices, 1998-2003
- Ethnic chains
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- Figure 12: Sales of Ethnic fast-casual chains, at current and constant prices, 1998-2003
Supply Structure
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- Introduction
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- Figure 13: Sales of selected fast-casual restaurant chains, 2001 and 2003
- Bread-based chains
- Panera Bread
- New World Restaurant Group (NWRG)
- Jason’s Deli
- Au Bon Pain
- Atlanta Bread Company
- Corner Bakery
- Cosi
- Traditional/HMR chains
- Boston Market
- Souplantation/Sweet Tomatoes
- Souper Salad
- Koo Koo Roo
- Ethnic chains
- Baja Fresh
- Chipotle
- Rubio’s Fresh Mexican Grill
- Noodles & Company
- Pick Up Stix
Advertising & Promotion
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- Introduction
- Bread-based chains
- Traditional/HMR chains
- Ethnic chains
The Consumer
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- Introduction
- Who has eaten at a fast-casual restaurant in the past week
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- Figure 14: Types of restaurants visited in the past week, February 2004
- Who visits restaurants and how often
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- Figure 15: Restaurant visits, January-September 2003
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- Figure 16: Restaurant visitors, summary, January-September 2003
- Age
- Race/ethnicity
- Household income
- Attitudes towards health and diet
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- Figure 17: Attitudes towards health and diet, by type of restaurant visited, January-September 2003
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- Figure 18: Attitudes towards health and diet, by gender, January-September 2003
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- Figure 19: Attitudes towards health and diet, by age, January-September 2003
- Attitudes and opinions of restaurant-goers
- Restaurant visitor habits
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- Figure 20: Eating out habits, February 2004
- Convenience, time and dining out
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- Figure 21: Opinions about time, convenience and dining out, February 2004
- Economics and dining out
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- Figure 22: Opinions about dining out and money, February 2004
- Service and QSR dining
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- Figure 23: Opinions about service and ordering, February 2004
- Opinions by demographic group
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- Figure 24: Opinions about restaurants, by gender, February 2004
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- Figure 25: Opinions about restaurants, by age, February 2004
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- Figure 26: Opinions about restaurants, by household income, February 2004
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- Figure 27: Opinions about restaurants, by education, February 2004
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- Figure 28: Opinions about restaurants, by region, February 2004
- Conclusions
Future & Forecast
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- FUTURE TRENDS
- An aging U.S. population
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- Figure 29: U.S. population projections, by age, 2003-08
- Continued growth
- Impact of low-carb diets
- Limited table service
- Continued adventures in taste
- MARKET FORECAST
- Overview
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- Figure 30: Forecast of total U.S. sales of fast-casual restaurant chains, at current and constant prices, 2003-2008
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- Graph 5: Forecast trends in U.S. sales of quick-service restaurants, at current and constant prices, 2003-2008
- Bread-based chains
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- Figure 31: Forecast of U.S. sales of bread-based fast-casual restaurant chains, at current and constant prices, 2003-2008
- Traditional/HMR chains
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- Figure 32: Forecast of U.S. sales of traditional/HMR fast-casual restaurant chains, at current and constant prices, 2003-2008
- Ethnic chains
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- Figure 33: Forecast of U.S. sales of ethnic fast-casual restaurant chains, at current and constant prices, 2003-2008
- Forecast factors
Appendix: Trade Associations
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