What you need to know

After several years of double-digit growth, consumer expenditure on online betting and gaming is projected to have grown more modestly in 2019. Nevertheless, a progressive decline in spending via retail gambling channels has seen online expenditure overtake bricks and mortar for the first time.

While the UK online gaming and betting market is one of the world’s most mature, the ongoing shift in consumer behaviour towards online channels and smartphones, as well as technological advancements, will continue to present opportunities for operators.

However, operating conditions in the UK market are becoming increasingly challenging. In addition to unfavourable changes in taxation, an increased focus on problem gambling prevention by politicians has resulted in increased regulatory scrutiny of the gambling industry. This is already having an impact on growth prospects and is likely to prompt further industry consolidation.

Covered in this Report

This Report examines the market for online gaming and betting in the UK, whether conducted via a PC (personal computer) or laptop computer, through mobile devices such as smartphones and tablets, or using games consoles and smart or interactive TVs.

Market size data in this Report refers specifically to revenues from sportsbook, slots, casino, bingo, football pools and poker. However, in the context of the consumer research carried out for this Report, other activities including lottery draws, non-sports betting and virtual sports may also be discussed.

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