What you need to know
The adoption of a healthy lifestyle often occurs in response to the sort of health problems that have been affecting many Brazilians, such as obesity, hypertension and diabetes. In addition to poor eating habits, the lack of physical activity contributes to the incidence of these diseases and the occurrence of emotional problems such as stress and anxiety, which could be addressed by doing more exercise. On the other hand, as Brazilians become better informed about their health, they begin to associate some aspects of a healthy lifestyle with ecological sustainability, which can prove advantageous for healthy brands that are also perceived as having sustainable practices.
Definition
This Report analyzes how Brazilians evaluate their lifestyle in terms of healthiness and examines those factors and attitudes that help shape their perceptions. It also explores Brazilian consumers’ views on sustainability, as well as their behavior toward recycled products, their interest in sustainability actions and sustainable attitudes.
