Young Beauty Consumers - China - December 2020
Young Beauty Consumers - China - December 2020

“Beauty has transformed beyond its functional nature to become a stronger form of self-expression. Beauty brands have a fast-diminishing moral authority to dictate beauty trends and expect young consumers to follow. Instead, they now need to support young consumers in finding their own beauty and expressing themselves. In the meantime, brands need to be realistic about young consumers’ spending power, which limits their product usage and brand choice. Value for ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market and Competition – Key Takeaways
Market Factors
Competitive Strategies

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Key Takeaways
Definition of Being Beautiful
Beauty Routines
Brand Preferences
Perceptions of Chinese Beauty Brands
Attitudes towards Brand Ethics
Attitudes towards Beauty Products/Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix –Methodology and Abbreviations