Menu Insights - Brunch and Afternoon Tea - China - September 2020
Menu Insights - Brunch and Afternoon Tea - China - September 2020

“Western-style brunch and afternoon tea have started becoming viral in China as each meal occasion has garnered an incidence of around 70%. However, the high penetration rate doesn’t translate into a mature market given that both meal occasions are loosely defined. In order to stand out in the fierce market in the future, players need to take bold moves in recipe innovation, such as applying plant-based ingredients, and to ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know
Market Factors
Market Highlights
Menu Observation

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Venue of Consumption
Dish Preference for Brunch
Dish Preference for Afternoon Tea
Drink Choice
Meal Perception
Spending Level
Meet the Mintropolitans

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations