“Scientific factors including ‘developed by experienced researchers’ and ‘uses advanced processing techniques’ are the top features linked with a prestige brand’s image, thus cementing the fact that innovation is key in winning consumers. Mintel predicts better certification and evidence-based clinical trials will promote further confidence. While prestige brands expand their online presence, their consultant-led expertise is another factor in building confidence and securing more sales with financially secure consumers ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
The Impact of COVID-19 on Prestige BPC Products
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market and Competition – What You Need to Know
Market Overview
Market Factors
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Price Spent on Different Skincare Products
Prestige Skincare Brands Used
Benefits Sought When Using Prestige Products vs Regular Products
Reasons for Using Prestige Brands
Features Associated with Prestige Skincare Brands
Attitudes towards Prestige Products
Meet the Mintropolitans
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Competitive Strategies
Who’s Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Methodology and Abbreviations
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![[graphic: ]](/sinatra/mintel/image/id=994784&name=&maxWidth=600)
The impact of COVID-19 on consumer behaviour and the prestige BPC products market.
