Lifestyles of Gamers - China - October 2020
Lifestyles of Gamers - China - October 2020

“The population of online gamers in China reached 540 million in June 2020 and is expected to continue growing. In the wake of COVID-19, online gaming is increasingly accepted as a type of online entertainment/activity. The positive effects of online gaming, such as de-stressing, being inspired by the game design, achieving a sense of accomplishment and a feeling of connection with others, are attracting more people, young and old ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
The Impact of COVID-19 on Lifestyles of Gamers
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – What You Need to Know

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Game Devices and Genres
Time Spent on Online Gaming
Money Spent on Online Gaming
Reasons to Play Online Games
Information Channels
Preferred Game Themes
Further Involvement

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations