“The population of online gamers in China reached 540 million in June 2020 and is expected to continue growing. In the wake of COVID-19, online gaming is increasingly accepted as a type of online entertainment/activity. The positive effects of online gaming, such as de-stressing, being inspired by the game design, achieving a sense of accomplishment and a feeling of connection with others, are attracting more people, young and old, female and male to play online games.

Although mobile games enjoy the highest penetration, more gamers tend to play on PC and tablets seeking high quality, immersive experiences. This upgrading trend was reflected in the consumption of in-game spending and spending on related products and services as well. An effective way to approach gamers is through online channels especially on short-video platforms, and offline activities which help stimulate gamers’ passion and consumption at the same time.”

– Gloria Gan, Research Analyst

Key issues covered in this Report

The impact of COVID-19 on lifestyles of gamers and the key trends after COVID-19

Game devices and genres

Time and money spent on online gaming

Reasons to play online games and information channels

Preferred game themes

Further involvement