Healthy Eating in Lower Tier Cities - China - November 2020
Healthy Eating in Lower Tier Cities - China - November 2020

“Consumers across all city tiers agree on what factors contribute to a healthy lifestyle and diet but lower tier city consumers are not as proactive in their health management. These consumers are more concerned about having to compromise on taste and, therefore, may encounter barriers to healthy eating in terms of self-control. Brands can help nudge these consumers into healthier behaviours by adopting technology, simplifying claims, and leveraging their strong ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Introduction to Lower Tier Cities in China
Impact of COVID-19 on Food and Drink Spending

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer: Attitudes towards Health
Attitudes towards Healthy Eating
Attractive product features
Trust in Authority
Channel Preferences

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix - Abbreviations