Spending Habits in Lower Tier Cities - China - October 2020
Spending Habits in Lower Tier Cities - China - October 2020

“Economic uncertainty has made lower tier city consumers’ attitudes and behaviour more cautious. However, they are still pursuing premium brands and quality products. Their concern is not resulting in a ‘consumption downgrading’; on the contrary, it may lead to higher expectations of product value and meaningful consumption. Apart from meeting basic needs, spending on credit will give consumers cumulative pleasure in their routine shopping. Premium products with stronger characteristics represent ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Introduction to lower tier cities in China

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

Consumer confidence change: consumers are more cautious, but no sign of consumption downgrading
Acceptance of spending on credit: it brings “cumulative” pleasure
Attitudes towards luxury spending: the needs for differentiation and expanding usage occasions
Brand perceptions and selections: Promoting brand image through cultural characteristics
Focuses in leisure spending: a combination of online content and offline shopping

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix –Abbreviations